Thursday, 2 December 2010

Music Genre Explanation

Having chosen music genre for magazine, how does it represent anyone associated with the genre?

Music Genre Focus:
After researching some existing media products of the same kind (music magazines), I have been able to clearly see some successful examples of what makes them so popular, in terms of their target audience, elements used on the front cover and cover lines with images which draw attention. Taking this into account, and the experience I have gained from creating my Preliminary task magazine products, I am able to make a decision and proposal of what I will create for my Main task of a Music magazine cover, contents page and feature double-page spread.
From my own interests and most of the teenage demographics’ interests, I have chosen to base my Music magazine on the ‘Modern Day Music’ genre. This means that style models such as the Rolling Stone cover, which I analysed for research, provide me with some good examples and inspiration for my own magazine. I have chosen this genre of music, as it varies from day to day, making new and exciting and it also includes a wide range of music types, as the music charts today are diverse and range from hip hop, dance, and mostly pop.
Target Audience/Readership:
By including stories and articles about the modern music industry, I believe that the magazine would attract a vast amount of different age groups, as modern music is designed to suit everyone, but in particular, the teenage groups of society. I have found from research that teenagers buy the most magazines yearly, and so I have decided to target my music magazine directly at them. Also, as I am in that age category myself, I am able to relate to the modern music charts and also be able to design something that will attract my age group in content and appearance.
Representations:
The representations that the modern music genre includes tend to consist of the glamorous, typical music stars and also the alternative stars which get media attention by doing crazy or unique things. Also, the love of music tends to show with modern music stars, such as Lady Gaga, Leona Lewis and Michael Buble. They are represented as having great talent and also being very rich and famous, which some of the teenage demographic may admire or aspire to. As part of my magazine, I will represent modern music artists in a similar way, making them seem very relatable and real people, not the negative media attention where they try to make up harmful stories about them. I will design my magazine to focus mainly on the talent and personality of music artists, rather than their personal lives.
Looking at presentational elements, the modern music genre uses bold and contemporary typography and fonts in order to catch attention and give the appearance an exciting edge. Also, exclusive images are used to attract an audience of a music artist at a glance. I will use these two elements in particular, in order to target it at young adults and teenagers.
I will use some skills that I learnt on computer design programs such as InDesign and Photoshop for image manipulation in my main task products and also use my research to take inspiration for coverlines and the way that they use language and layout to also make a successful, exciting image for the front cover.
Magazine Names:
During research, I have noticed that most music magazines have names that link directly or vaguely to the content they include. For example:
NME – New Musical Express – Relates directly to the ‘new music’ of the time and includes chart coverage etc.
Rolling Stone – Reckless but good and talented lifestyle of music stars (particularly rock) and song lyric references.
MOJO – Relates to ego of music stars and in this example, rock music artists.
After this research, I have decided that most of the existing names are short, punchy and easy to remember, meaning that they can have a big impact amongst other magazines of a similar genre.

Here are some of my own initial magazine name ideas, trying to make them reflect the content of new music I intend to include, and the features of existing successful titles:
Pulse/ The Pulse
Tune
Rhythm
Flame
Adrenaline
Disco
Launch
Platinum
Raise The Roof
Tempo
Rock On
iLoveMusic
From this list of possible names, I will choose one that is most appropriate, by making a shortlist and surveying my media class to find out which name they think is the best and most suited to the genre and target audience.

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